Smart Story

Website for a modern residential complex with Premium class-like amenities in the heart of Uzhhorod

Background

Smart Story is a modern residential complex featuring commertial spaces in the heart of Uzhhorod, created with the idea of a balanced and fulfilling lifestyle. The complex combines comfortable housing, developed infrastructure, and vibrant public spaces in one location, ensuring residents have everything they need.

Problem to be solved

The primary goal of the client was to use a digital platform to highlight Smart Story's investment potential and lifestyle appeal. Due to the sales strategy's heavy reliance on off-plan sales, the website needed to establish credibility, convey the scope of the project, and make it easy for investors and prospective buyers to look over their options. We were chosen by the Smart Story team to develop a platform that combines a modern digital experience with transparent presentation.

Solution

Win 1 Strong Digital Identity

The website represents the values of the Smart Story brand, highlighting the project’s modern architecture and urban lifestyle. By combining clean design with immersive visuals, the site positions Smart Story as a desirable place to live and invest.

Win 2 Simplified Property Search

We designed a user-friendly system for filtering and browsing apartments and commercial spaces. This makes the process of finding the right property fast, transparent, and engaging, which directly supports sales and builds trust with buyers.

Win 3 Marketing Flexibility

The website has tools that enable the Smart Story team to easily update content, launch campaigns, and promote new offers. This flexibility saves time and ensures that marketing strategies can be implemented quickly without incurring additional development costs.

Win 4 Performance & SEO Foundation

From technical audits to on-page optimization, we set up the website to meet best SEO practices. Together with a stable and scalable tech stack (WordPress, Vue, Laravel), the site ensures high performance, easy maintenance, and visibility in search engines.

Win 5 Investor Transparency

By integrating progress updates, financial details, and interactive tools, the website provides a transparent view of the project for investors and early buyers. This boosts confidence in the off-plan sales model and helps drive demand.

Features

Dynamic Apartment Catalog

Potential buyers can filter properties by size, price, layout, view, and availability (available, reserved, sold). This allows users to easily find options that best suit their needs.

Building Plan and 3D visualizations

A virtual exploration tool enables visitors to view the complex and apartments through detailed plans, and see 3D visualizations of suggested renovations in different styles. This enhances trust by giving potential buyers a realistic look at their future home.

Marketing Integrations

The site was integrated with analytics, LiveChat, Kommo (AMO) CRM, Phonet, social media platforms, and automated email notifications. This ensures smooth communication, lead tracking, and campaign management.

Infrastructure Map

An interactive map presents schools, kindergartens, shops, sports facilities, and recreation areas nearby, highlighting the “city within a city” lifestyle.

Promo & Campaign Tools

A flexible multislider system allows the marketing team to create dynamic banners with calls-to-action, seasonal offers, and promotional messages - helping drive engagement and conversion.

News & Progress Updates

The platform includes a dedicated section for sharing construction updates and company news, keeping buyers and investors informed about milestones and building trust throughout the sales cycle.