Web and mobile applications already proved their efficiency to boost up all kinds of businesses. But still, the questions like: “Why do I need it? My business is pretty successful anyway”, “What can it do for me?” arises, speaking with founders. In this article, we wanted to outline the main reasons why you should consider mobile or quality web solutions for your business specifically for Healthcare and Fitness industry.
So why do people use digital solutions?
Now people are becoming more health-conscious than earlier. And modern technologies making it easier, more affordable than ever. The community is now focused more on prevention and maintaining a healthy lifestyle. The number of users of mobile healthcare apps is increasing day by day because it provides information regarding health, helps to plan the training, meals, make appointments, etc. Modern applications are user-friendly and easy to access in the busy schedule that’s why people use mobile healthcare apps more.
Looking through existing options we can formally divide them:
— Women’s Health like: pregnancy, fertility apps, etc.
— Chronic care management
— Meditation Management
— Personal Health record and others.
All these options can benefit the business in different ways, so let’s review them.
How Mobile/Web Applications can transform the business?
1. Boost up the workflow for Doctors and Medical Staff
Patients, constantly update the data about their condition, which is helpful for analytics and diagnostics. And what’s important, this data always available, in one place and there’s no need in loads of paperwork. Additional booking features and online prescriptions will line up and make the whole process transparent and efficient as for patients as doctors.
2. Opens new opportunities for far areas
Even now, in ‘digital era’ some areas have a problems with hospital facilities. Applications bring convenience through online consultation and prescriptions, people can connect and get the proper treatment and facility by simply turning on a smartphone. The same goes for the training, there’s no need to travel looking for the nearest/best gym, your gym is wherever you are!
3. All-time support and real-time data gathering
Pretty obvious here, easy data access can be beneficial for diagnostics and personal approach. For the Fitness industry, it helps to make the proper additions to the trainings based on personal achievements.
4. Lower costs and Expanses
Hospital expenses are very high. A proper digital add-on can organize the overall system. There are many things that can be done through app and as a result lower the expenses.
5. Easy Billing
Internet Banking opens an easy and smooth payment process through various payment methods. At one click it’s fast and convenient. No need to run around looking for terminal and further ‘paperwork’.
6. Set up Brand Value
Building an application definitely will make the brand more recognizable. It will lead to scaling of the target audience.
7. Easy Search for Doctors and Hospitals/ Gyms and trainers
Seeing what you will get can win the initial trust. There are many healthcare and fitness mobile apps that can help you in making the search as per your geographic location. Some advanced apps even help in calling the doctor easily. You even have the chance to see the facilities available at a particular hospital.
8. Time Saving
Undeniable. The digital solution gives users an alternative from rushing to the gym/medical service providers for every single doubt. Easy chat, video call or tutorial can solve the problem get a result in less time.
9. Higher Communication Level
Mobile application, residing on the device that stays with users day and night, also eases the process of interaction. It enables users, trainers, and other health organizations to connect with each other anytime and anywhere, and take required actions in real-time.
This is yet another reason why investing in fitness and health app development is a profitable deal.
10. Increased Motivation
Gamification, support and personalized push notifications, and other such elements, encourage users to spend more time on the platform.
11. A personal approach
Working for Healthcare and Fitness industries, applications help clients to check their metrics, monitor performance, measurements, health conditions which enables them to observe improvements over time/ or make prescriptions without the need to jot down on a notebook.
12. Work out tracking and fitness wearables
The introduction of apps to track workout has made fitness more interesting and people can’t seem to get enough of their use. And new technological wearables can definitely bring the user experience up, adding a new real-time data.
13. New technologies as a way to a be a leader in the industry.
The technologies constantly evolving so using them is a good idea to put yourself before the competition.
Let’s overview the last point in more detail.
Here are some popular technology trends to consider working on the concept:
1. (AI) Artificial Intelligence
Artificial Intelligence has a lot to give to the healthcare system. For doctors, AI technology helps make better data-driven decisions. AI can improve the efficiency of the diagnosis process and the overall treatment process.
2. (IoT) The Internet of Things
Related to wearables we discussed above. With the help of IoT integration, doctors can collect valuable information about the patient’s current health status, medicine, dosages and monitor the treatment progress. The same goes for the fitness industry.
We all know this technology but it has potential in a different way. It can be used for custom healthcare mobile app to record and save patient’s medical history in an encrypted form.
4. (AR) Augmented Reality
This technology can help doctors and surgeons drastically improve the experience and efficiency of training and hands-on patient care. It can stimulate the real-world experience of a specific surgery or diagnosis to help doctors better understand its feasibility.
5. Big Data Analytics
Definitely can help hospital owners, healthcare providers, and doctors manage a large number of records and resources, eliminating the need for paperwork.
There‘s always a way to scale and perfect the concept. So quality and easy to use digital solution is a logical step for the business. Combining all the apps in this segment has now come up to around 318000 apps. And one of the main reasons behind such immense growth in medical apps is that people now have decision-making powers regarding their health. People are getting more aware of the importance of fitness in their lives. Thanks to easily downloadable mobile apps that now they can keep a track of their daily healthy habits.
It’s your decision to move with a modern solution or not, but eventually, these changes will worth it and help to scale the business globally.