Smart City

Website for a modern Comfort class residential complex with Business class-like amenities

Background

Smart City is a modern residential and commercial complex in Kyiv, designed with the idea of creating a “city within a city.” The project combines housing, infrastructure, and public spaces in one place, providing residents with everything they need for a comfortable life.

Problem to be solved

The main challenge was to showcase Smart City through a digital platform, given the focus on the off-plan sales strategy. The client needed a website that would not only present the residential and commercial opportunities but also win the trust of potential home buyers. For achieving this goal, a polished, modern, and visually engaging website is fundamental. With this request and some features to stand out in mind, the Smart City team reached out to us.

Solution

Win 1 Brand Representation and Recognition

Website strengthens the brand recognition and serves as a digital entry point for potential buyers and partners. By incorporating engaging visuals and interactive elements, the website enables potential residents and investors to explore the opportunities that Smart City offers. This level of transparency ultimately contributes to an increase in sales.

Win 2 Website Content Management Made Easy

With an efficient admin panel, updating content and implementing new marketing strategies no longer result in wasted time and money. Moreover, it greatly simplifies the onboarding process for new hires.

Win 3 SEO Optimization

We performed basic SEO optimization of the website, focusing on today's best practices, such as technical audits, on-page enhancements, and keyword strategy building, in order to increase the website's visibility in search engines and promote consistent growth in organic traffic.

Win 4 Modern technologies adapted

Developing a solid and long-lasting solution requires a stable tech stack backed up by a strong community. After examining the project specifications, we selected a combination of WordPress, Vue, and Laravel.

Features

Advanced listing

All apartments in the residential complex can be filtered based on several parameters, including square footage, window view, floor plan, price, special offers, and the status of the unit (available, booked, or purchased). This allows potential home or commercial space buyers to easily find the perfect fit for their needs.

Interactive Building Plan

A tool that enables visitors to virtually tour the apartment complex and its many apartments using plans and see 3D visualizations of suggested renovations in different styles. This is an excellent strategy to increase sales because it offers convenience, openness, and a modern approach.

Integrations

We combined analytics with LiveChat, Kommo (AMO) CRM, Phonet, YouTube, Facebook, and an email notification system for both employees and clients of Smart City.

Infrastructure Map

The website offers an interactive map displaying nearby infrastructure locations.

Multislider

Multisliders are crucial for a smooth marketing campaign launch. By serving as an ad banner builder, they enable the creation of buttons, text, and other elements.