The number of restaurants in the UK is very large and competition is fearsome.
It’s a matter of survival for any restaurant to stand out from the crowd. Frankie & Benny's restaurant chain decided that a striking and informative website would help them to differentiate their brand and attract new visitors. Frankie & Benny's website is as rich in features as its menu is in Italian food. The slideshow on the front page displays recent promotions and events;
the menus are clear and easy to understand; the search tool allows visitors to find the nearest restaurant and book a table online; the gift shop is easy to use. The style is authentic and incorporates the pictures and design elements of the actual restaurants. The site also displays the chain's recent tweets and Facebook.
Key features and functionality:
- Restaurants search system
- Online booking
- Social Media integration
- Register / Login
- iTunes integration for the gift shop
- Google map integration
- PDF download option
- Payment system integration