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Pregnancy++ is a commonly used app for pregnancy, approved by the UK NHS. More than 5 million users already use this app to follow their pregnancy. 

The vast functionality is coupled with an intuitive interface, easy navigation and appealing design. It displays the most current, evidence-based information, and personalization for dads, grandparents and other family members and allows the whole family to prepare for the blessed event. 
In order to optimize the user experience and to increase conversions, we conducted a comprehensive audit of the application, identified a number of issues, suggested possible improvements, and implemented them in a professional, high quality design.

Key features and functionality:

  • Daily pregnancy info
  • Color and scan images
  • Personal diary
  • Contraction timer
  • 1000s of baby names
  • Pregnancy week by week info
  • Log doctor appointments
  • Kick counter
  • Diet, exercise and labor info
  • Baby shopping list
  • Baby size guide
  • Personal weight log